Is Buying Reviews an Ethical Business Practice?

As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion. That’s not the intent of this article. buy google reviews However I’ll provide you with a sliding scale and you are able to impose your personal sense of ethics and morality to find out which end of the scale you are comfortable with. I’m quite convinced that ethics is a sliding scale afflicted with Risk, Reward and Motivation.

· Risk = Likelihood of punishment

· Reward = Size of the prize

· Motivation = Emotional drive based on positive or negative circumstances.

For example, in the event that you ask a lot of people if they would eat food from the dumpster, most would say “Hell No “.However, as your hunger grows and your options for something better recede, your willingness to partake of the dumpster dining experience will grow.

As it pertains to reviews there’s the obvious question of what’ll reviews do for me. I believe there are four primary benefits for reviews:

1. Ego boost for the business enterprise owner. “They like me!, They enjoy me!”

2. Social signals to the search engines that folks are engaging with your company. This will effect ranking to a small degree.

3. An aesthetic indicator that produces your business listing stand out. In the instance of a Google listing, the 5 yellow stars show up after you receive 5 reviews and that produces your maps listing more noticeable and more prone to get clicks or calls.

4. Positive affirmations to your new potential customers that others have discovered everything you provide to be of value.

Obviously, the fourth is the primary factor of interest. 60% of online shoppers look at reviews before creating a decision. Make reference to link at the bottom.

Most business owners already know just this. So, reviews are something that business owners want. However, I’ve seen lots of confusion about where the reviews must be placed and simply how much value and weight they carry. The principal value is based on credibility from potential customers and possibly search engines. Listed below are where all the reviews wind up and the worth they carry.

· Company Website: Written Review – This sort of review carries no weight with search engines and almost no credibility with potential customers because everybody knows you control the web site and you are able to put anything you want on their whatever the truth of the statement or if the customer is a real person or not.

· Company Website: Video Review – This carries more weight with your potential customers because people could see it is a genuine person and not really a creation of your imagination. They still don’t know if this individual is actually a customer of yours or just a good friend that owes you a benefit, but it looks more realistic. Often times these kinds of reviews are good for a specific product page or the page that discusses something you provide.

· Google Plus: This tends to carry more weight with potential customers simply because they know you can’t delete a poor review and it’s slightly difficult to fake the reviews.

· Yelp: This tends to carry more weight than Google reviews because it’s even harder to fake these reviews and you cannot delete bad reviews from this forum. This review platform carries lots of credibility with Google as well. Yelp has a devoted following and there are certainly a lot of people who use that in place of a search engine.

· Facebook: It is good to truly have the stars and a written review on Facebook since there are loyal Facebook followers that provide this platform credibility. Although you can’t delete bad reviews from Facebook, it’s not really a well-known fact.

· Yellow Page or Dex: It is good to own a minumum of one review with this platform as it will influence that group of those who prefer to utilize this search tool.

· Other places that you might want to own reviews include: Citysearch, Manta, Superpages, Kudzu, Best of the Web, and Better Business Bureau. If you may get reviews on Angie’s list those are pretty solid since they’re almost impossible to fake.

Now that you realize the worth of reviews and where to place them it’s time to handle the first question of in case you “pay” for them?

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